Pay Per Click Management

Why wait for a search engine to naturally include your site in their search results when you can pay to have your advertisement posted directly on any search result? Such is the way of pay per click (PPC) campaigns.

PPC campaigns essentially allow you to have an advertisement placed adjacent or above the natural results of a search engine query. Your advertisement appears based upon the keywords you choose. If a search engine user enters one of your keywords in a search query, the targeted advertisement will appear in their results as a sponsored link or ad.

However, PPC campaigns can be complicated to manage, leaving you to worry if what you’re paying is worth the investment. Worry no longer. IMP’s pay per click management program will put you on the fast track to the most effective advertising campaign for your budget.

IMP’s team begins with conducting marketing research and identifying the most appropriate keywords for you or your business. Utilizing Google AdWords, Yahoo Search Marketing, MSN AdCenter, and even Facebook, we then work with you to carefully create a strategy of ad creation and placement that is consistent with your message. IMP even considers the ad campaigns of your competitors in order to best optimize your PPC campaign!

Afterwards, our talented marketing team manages your advertising bids based on your budget specifications so that you can return an optimal result on your investment. You receive extensive reports of your carefully monitored accounts so you can make well-informed decisions on your future course of action.