One of the biggest challenges auto dealers face is trying to keep up with auto industry trends in order to contend with other auto businesses. With thousands of dealerships across Canada, all trying to promote their inventory, getting a dealership attention is a real challenge. Car dealers need to constantly be up-to-date on auto trends, competitor strategies and customer needs. Unfortunately in this fast-paced industry, most auto dealers don’t have the time to understand these trends and are unaware of new ways to better serve their customers.
Online searching is becoming one of the primary methods that drivers all across Canada are using to look for their next vehicle. Getting involved with social media and search marketing can increase your dealership’s visibility online – and stand out from the competition.
IMP Canada offers social media marketing, keyword search marketing and web tools specifically for automotive dealerships. We utilize your website, social media networks, 3rd party sites like Kijiji and inventory tools to get your dealership noticed.
More View + More Engagement = More Sales
This is the kind of calculation auto dealerships love. By having your dealership more involved in social media and online searching your company’s online presence is strengthened. Social media gives your dealership a new way to engage with customers. Everyone from the receptionist to the sales team can take part in building your business. IMP Canada can set up a dealer’s own Twitter or Facebook accounts, maintain followers, update posts and more.
With IMP Canada’s automotive marketing tools you will:
- Have your vehicle inventory viewed by 1000’s of potential customers
- Receive FREE social media tools to promote your used inventory
- Track your customer clicks and learn about what cars they view
- Enhance your promotions and dealership offers
- Extend your target audience
- Strengthen customer service
Tools that drive your business further
Dealers can manage their Craigslist Ads in minutes with our easy to use advertisement tool. In just a couple clicks, you can have a professional and effective advertisement with minimal effort.
Mobile Car Search
IMP Canada is constantly learning about new technological devices and online trends. Our websites are compatible for mobile devices including the iPhone, iPad, smartphones and android phones. We can transform your website and make it mobile-friendly – giving you an added edge from the competition. IMP Canada’s Mobile Car Search capability allows online shoppers to view used or new car inventory right on their phone or mobile device.
Online Inventory Application
Why not show your auto inventory in a new way? IMP Canada’s Online Inventory App pulls data from your current inventory websites straight to your dealer’s website. This application displays your used or new inventory in all its glory – with photos, details and prices.
IMP Canada provides monthly reports on your online activity through Google™ Analytics and tracking programs. With these reports, you will be able to see valuable information such as: individual vehicle views, geographical areas, viewed website pages, time spent on website, etc.