Introducing YouTube, Twitter and Facebook – IMP Canada YouTwitFace Seminar

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IMP Canada hosts YouTwitFace Seminar for local businesses and entrepreneurs in Burlington, ON

BURLINGTON, Ontario (Canada) May20, 2011 – The world of business marketing is changing. Traditional marketing mediums are on the decline as online marketing continues to rise due to its numerous benefits. Companies that take advantage of online marketing can minimize advertising costs while increasing reach and brand awareness. In addition, popular social media networks YouTube, Facebook and Twitter are proving to play a vital role in how businesses are connecting with customers.

IMP Canada, an SEO and online marketing company in Burlington, Ontario is hosting an all-day seminar that will give companies an overview of online marketing, email marketing and social media marketing (featuring the three prominent social media networks YouTube, Twitter and Facebook). Philipp Beckermann, Founder and President of IMP Canada, believes the seminar will help local businesses gain insight into the world of online marketing. “This is the time for companies to get into social media and start promoting their business online,” says Beckermann.

What makes this seminar unique is that attendees will have the opportunity to learn in an interactive and hands-on environment. “Everyone is required to bring a laptop so they can learn how to use the tools themselves. I’ve been to seminars that overwhelm you with information and you’re not sure what to do next,” says Beckermann. As an added incentive, the YouTwitFace Seminar will be a free event with complementary lunch and beverages. The seminar will be broken down into one-hour segments introducing the basics of social media, video production, ecommerce, online marketing and email marketing. “We’re giving people a wide range of information that they can start using today,” says Beckermann.

The IMP Canada YouTwitFace Seminar will take place on May 26, 2011 from 10 am to 4 pm. Tickets are available online at: http://youtwitface.eventbrite.com/.

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IMP Canada is an online marketing company specializing in: search engine optimization, social media management and web design for clients across Canada, the United States, Europe and the United Kingdom. For more information, please contact Philipp Beckermann at: (905) 681-8333 ext.111 or visit http://www.impcanada.com.

topseos Announces IMP Canada as the Leading Content Creation Firm in Canada for the Month of November

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IMP Canada is identified as an outstanding content creation firm for the months of October and November by topseos.

BURLINGTON, Ontario (Canada) November 4, 2010 - IMP Canada has secured the #1 rank on this month’s list of the top 5 content creation firms. The monthly rankings list published by topseos is a guide to the cream of the crop internet marketing vendors in the industry.

“topseos naming IMP Canada as the #1 leading firm amongst content creation firms means a lot to us. We are very pleased that our efforts to better the quality of our firm and clients have paid off”, said Philipp Beckermann, Founder. IMP Canada is included in this list for its consistent performance and the superior services rendered to its clients.

topseos seeks out the leading firms in the industry through rigorous evaluation criteria that includes:

  • Competitive advantage
  • Superior services and pricing
  • Customer and technical support
  • Response to client problems
  • Innovations that set it apart from the competition
  • Overall efficiency
  • Overall performance

As part of the evaluation process, clients of IMP Canada are asked to give feedback on general and project specific questions such as:

  • Rate your overall experience.
  • What type of needs analysis was conducted before work initiated?
  • How is keyword research performed to identify the keywords that will be targeted in the content?
  • How is keyword density used in relation to content creation?
  • What editing processes are put in place?

“The whole industry looks to is to identify reliable and accurate benchmarks and IMP Canada has proven by its performance that they deserve to be on this coveted list”, shared Jeev Trika, partner at topseos. For more information about IMP Canada log on to http://www.impcanada.com

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IMP Canada is an online marketing company that specializes in search engine optimization, social media management, web design and green web hosting for clients across Canada, the United States, Europe and the United Kingdom. For more information, please contact Philipp Beckermann at: (905) 681-8333 ext.111 or visit http://www.impcanada.com.

About topseos

Since its introduction in 2002, topseos has been identified as an independent authority on vendors who supply internet marketing products and services ranging from the best search engine optimization companies to the best pay per click management tools. In addition, topseos connects thousands of businesses each year that are looking for internet marketing services with those who provide it.

With dedicated online presence in the US, UK, Canada and Australia, topseos continues to make a global impact in the internet marketing arena. www.topseos.com

Online businesses do their part for the planet through green hosting with IMP Canada

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IMP Canada provides environmentally friendly hosting services which reduce energy consumption and carbon emissions.

BURLINGTON, Ontario (Canada) July 22, 2010 – Green practices have become more than just a trend in business operations. More than half of Canadian small business owners are considering implementing a green plan or already have one in action. Initiating green methods into day-to-day operations can lighten a business’ carbon footprint, save costs and build goodwill with customers. For companies that provide their products/services online, green hosting is a great way to help the environment.

IMP Canada provides green hosting as part of their selection of online marketing and web services. Philipp Beckermann, Founder and President of IMP Canada (http://www.impcanada.com) is pleased to offer hosting that is not only reliable, but good for the planet. “We try to give clients services that offer more, this (green hosting) is an example of that,” says Beckermann.

Monitoring emission levels is a crucial step in determining how much energy a company is using. Every amp of power used to run a server can add up to a significant amount of energy use. Through the use of technology and sophisticated computer systems, IMP Canada can take advantage of quality power at a reduced rate. “We now have the technology to generate power more efficiently,” says Beckermann.

The amount of energy it takes to run an amp of power in a server is often the same amount the cooling system needs in order to run correctly. IMP Canada has implemented cooling measures to improve air flow, control temperatures and conserve energy.  “Using filler panels increases the flow of cold air. This helps to keep the system cool while cutting down on energy,” says Beckermann.

IMP Canada is committed to taking green initiatives higher and giving their customers the opportunity to join them in helping the environment. “Offering green services is good for the planet and good for the company. It’s a win-win situation,” says Beckermann.

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IMP Canada is an online marketing company that specializes in search engine optimization, social media management, web design and green web hosting for clients across Canada, the United States, Europe and the United Kingdom. For more information, please contact Philipp Beckermann at: (905) 681-8333 ext.111 or visit http://www.impcanada.com.

IMP Canada gives websites a new sense of mobility

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IMP Canada now offers websites that are specially designed for mobile devices (including the Apple iPad) making them more convenient and easy to use.

BURLINGTON, Ontario (Canada) July 15, 2010 - IMP Canada is an online marketing and communications company that is always searching for ways to take their clients further. In addition to providing businesses with website design, search engine optimization campaigns and social media management – IMP Canada will now be offering clients a new tool which allows websites to be mobile-friendly.

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IMP Canada’s Grand Opening is sure to open new doors for businesses

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Celebrating a new office location and over 10 years in business, IMP Canada’s Grand Opening promises to be a fun and informative event for clients, friends and colleagues.

BURLINGTON, Ontario, April 28, 2010 – IMP Canada has been building websites for clients across Canada, the United States, UK and Europe for over a decade. Since its inception, IMP Canada has helped over 100 clients reach their business objectives through the power of online marketing and innovative web design.

Philipp Beckermann, Founder and President of IMP Canada (http://www.impcanada.com) is looking forward to spending the evening with friends, reminiscing on how this growing company started off as a solo venture, creating interactive multi‐media CD‐ROM’s for European companies for tradeshows. “We’ve come a long way. We now offer a wide variety of online marketing services like pay‐per‐click advertising, content development, web design and search engine optimization. We’re always reaching higher, giving our clients more,” says Beckermann. Search engine optimization (SEO) is one online element that Beckermann feels companies should take advantage of. “Google has become a common word in many people’s vocabulary. If someone is looking for an answer, chances are they’ll use Google to find it,” says Beckermann.

SEO uses the process of interweaving key phrases and keywords throughout online content in order for search engines like Google or Yahoo to pick up. Search engines will then rank a website’s page based on the quality of that content. “Being on the first three pages of a search engine is where you want a website to be. People lose interest after that,” says Beckermann. A new trend that’s quickly picking up steam is using social media sites such as Twitter and Facebook to increase online visibility. “Companies are just beginning to realize what an impact social media sites like Twitter and Facebook can have on their business. It’s the perfect time for business owners to jump on the bandwagon and get social with their customers”, says Beckermann.

IMP Canada’s Grand Opening will be held on Thursday April 29, 2010 from 4 p.m. – 8 p.m. in Burlington. The official ribbon cutting ceremony with Mayor Cam Jackson will commence at 4 p.m., followed by drinks and hors d'oeuvres. People of all ages are invited to attend. To R.S.V.P or for more information regarding this event, contact Philipp Beckermann at 905‐681‐8333 x 111.

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IMP Canada is an online marketing company that specializes in search engine optimization, link building, pay‐per‐click advertising and web design for clients across Canada, the United States, Europe and the United Kingdom.

What our clients have to say

Just wanted to pass on some very positive feedback about our Arctic Spas website – just had a pitch with a lady who when asked about what brought her into my store today, her feedback was “Your Arctic Spas website – It is a far superior website as compared to any of the other spa sites I went to…”Thank guys for your great work!