Is the fear of a social media crisis keeping you up at night?
The fear of an online crisis is one that most individuals and business owners have, and rightly so. Conflict on social media can garner negative attention if it isn’t dealt with appropriately. With the right social media crisis plan and prevention tactics in effect, you can sleep soundly knowing that you are prepared if a crisis were to happen.
In this article, we are going to walk you through prevention tactics for a social media crisis and how to act if one does happen.
Home builders have a wide array of digital marketing techniques at their fingertips. From social media marketing and landing pages, to PPC campaigns, contests, and more, there are many strategies available that can help bring potential home buyers to a website and then convert them into a registrant. In this article, we’re going to focus on visual content and take a closer look at the importance it can have to the online success of a home builder or developer.
IMP Digital Marketing is delighted to announce the launch of the new website for PharmaChoice, Canada’s fastest-growing pharmacy.
PharmaChoice turned to the Burlington-based digital marketing agency for a new and improved website that allows its customers to better interact with and do business with the brand. The result is a fast-loading, fully-responsive website that is easily navigated and offers a new pharmacy locator tool, making it easier for users to find their nearest pharmacy.
Are you on social media? If not, you’re missing out! Having a booming social media presence is one of the best ways to connect with your audience, including past and potential patients. But the question remains, once you get on social media: what should you do? In this article, we’re going to explore the do’s and don’ts for cosmetic surgeons and cosmetic surgery clinics when entering the world of social media and maintaining a successful presence.
Do you want to improve conversions, attract new leads or boost sales in general? Here’s a little secret: you’re not the only one. Businesses of all shapes and sizes are constantly looking for new ways to drive leads and boost sales – and rightfully so. A key element in the sales journey is the “call to action”, or CTA, which can be implemented into all forms of digital media. From website copy and blog posts, to landing pages, emails and more, let’s take a closer look at how adding a well-crafted and strategic CTA can help improve your conversion rates and which ones to use.
Privacy protection is a hot topic in the digital world. Following the Facebook Cambridge Analytica scandal and the introduction of the GDPR, people and businesses alike are concerned about the protection of their data online. And let’s face it, they have every reason to be! In the aftermath of a data leak that was caught in early 2018, Google has decided to shut down Google+. In this article, we’re going to dive a little deeper into why Google+ is shutting down, how it could affect your business, and how our experts at IMP Digital Marketing are handling the aftermath.
The Ellis Group is an elite product packaging designer and manufacturer in Southern Ontario, specifically throughout the Greater Toronto Area (GTA). The Ellis Group is pleased to announce the launch of their brand-new, fully-responsive website. The Ellis Group worked closely with Burlington digital marketing agency, IMP Digital Marketing, to ensure that the website would help achieve core business initiatives and serve customers, while representing the brand image strategically and effectively.
For home developers, we know that your ability to convert leads into registrations is a top priority. But, we also know that accomplishing this easier said than done. Many home developers turn to paid methods of attracting potential registrants, such as PPC campaigns, physical advertising, and even creating websites used as an online sales and information resource. While these methods are no doubt effective, they aren't the most budget-friendly. They also focus mainly on attracting new leads instead of helping to advance existing leads through the registration process. So, what are some of the ways for home developers to attract new leads while also leveraging existing leads to convert into registrations?
Want to connect with real people, in real time, in relevant moments to help drive your hot tub sales? If you’re a pool or spa dealer looking to experiment on a new advertising platform and target users based on their musical preferences and playlist type, then Spotify might be the way to go!
The music streaming service, which has more than 140 million users, launched their self-serve advertising platform Spotify Ad Studio last fall and it’s quickly becoming the advertising platform for businesses both large and small.
Building a successful online reputation for your cosmetic surgery clinic is no easy feat. We know and understand the struggles that a cosmetic surgery clinic may face while building their brand online and standing out in the industry. Especially when it comes to the jargon and terminology associated with online advertising and, let’s face it, digital marketing in general. That’s why our experts at IMP Digital Marketing are here to help. We want your clinic to succeed online, which is why we’ve put together this comprehensive introduction to remarketing for cosmetic surgery clinics.
To find out how your cosmetic surgery clinic can benefit from a sound remarketing strategy, read on!
The goal was to create a fully-responsive, AODA-compliant website with a streamlined user experience. IMP worked closely with SmartShape™ to create a fresh and innovative website that is unique, aesthetically pleasing, and provides valuable educational information in a clear and concise manner.
Many Canadians and Americans are asking the same question: is my information protected online?
The privacy and protection of personal information online is more of a hot topic than ever before. The European Union (EU) has recognized this issue by implementing the General Data Protection Regulation (GDPR). The GDPR not only affects the way online data and personal information is collected, stored, and used in the EU, but around the world as well.
In this article, we’re going to take a deeper look at the GDPR, discover how it can affect your business, and see how you can become compliant.
IMP Digital Marketing, a full-service digital marketing agency, has joined forces with K Paul, an architecture and interior design firm. As a part of this partnership, IMP Digital has delivered a head-to-toe makeover of the corporate website, as part of a rebranding initiative.
IMP Digital Marketing and PharmaChoice have officially announced a new partnership. PharmaChoice has chosen IMP as their partner for all their digital needs. IMP will develop a new digital strategy for PharmaChoice, which will benefit both consumers and members alike. PharmaChoice will also be presented with a new social strategy to engage with consumers, bringing awareness of the 780+ locations. IMP will also strive to improve search engine results for local search terms across Canada.
Innomotive Solutions Group (ISG), which provides specialty doors, lights and lifts to the commercial and emergency vehicle industry, is proud to announce the launch of its modern and fully-responsive website. Equipped with the latest in SEO and improved web design, ISG worked closely with Burlington digital marketing agency, IMP Digital Marketing to create a clean and uncluttered site that offers visitors a richer insight into the company’s products and service offering.
The new site was built with the customer in mind, providing an easy to use platform that would simplify the process of looking for a quality hot tub at the right affordable price. Visitors to the website can now see all the products that Jacuzzi Hot Tubs of Ontario has to offer in the shortest time possible. Potential customers can search for products by price, size, features, and collection.
Using responsive templates, modern architecture, and a keen eye for intuitive user experiences, IMP Digital Marketing has created a powerful, yet easy-to-use website that is sure to set Twin City Jacuzzi apart from the competition.
IMP Digital Marketing, a Canadian-based digital marketing agency, has launched a website for Jonathon’s Perron Floor Coverings. Using innovative design strategies, IMP Digital Marketing has provided a cutting-edge web solution for this home renovation, flooring, and decor company.
IMP Digital Marketing was brought onto the project to promote Sundance Spas of Edmonton as an industry leader. This was achieved by creating a fully-responsive website that provides an intuitive user experience, and can be accessed on all mobile devices.
Ontario, Canada: IMP Digital Marketing, a leading digital marketing agency, has launched an all-new website for Concept Storage, a warehouse storage solutions provider based in Vaughan, Ontario. This advanced website promises to revolutionize the way that Concept Storage showcases their products and services in the digital world.
Van Dorn Pools and Spas is a hot tub, pool, and swim spa dealership with multiple locations throughout Maryland and Pennsylvania. IMP Digital Marketing designed and developed an entirely new website that is geared towards lead generation and an overall pleasing user experience. Users can easily-navigate throughout the website to find specific information, regarding topics from sales and dealership locations, to lifestyle advice and trending news.
IMP has introduced a six-hour workday for all employees over the traditional 8 hour day.
The motive behind the six-hour workday is productivity and quality of life. Staff have more free time outside of work hours to rest, complete tasks and spend time with loved ones. When they come to work, it’s expected that they work productively, manage their time accordingly and complete all their work.
Euphoria Lifestyle is a hot tub, swim spa, and sauna dealership, located in West Sussex, UK. IMP Digital Marketing designed and developed a website that effectively met all of their needs and requirements. The website showcases products for sale, informs consumers about the company, and offers lifestyle advice and suggestions in an aesthetically pleasing format. The website successfully connects the company with potential and existing consumers.
G.L. Smith is a retail store design company, in Toronto, Ontario. Interactive Media Productions (IMP) Digital Marketing agency provided them with a complete design and launch of their brand-new website. The website is fully-equipped with the latest technology, and utilizes modern digital marketing strategies for an improved overall performance.
Astron Packaging is a packaging company located in Mississauga, Ontario. IMP designed, created and launched a complete website for Astron Packaging. The website successfully showcases all the services available and correctly represents their brand image.
IMP worked closely with Heartwood Renovations, to complete and execute a comprehensive plan for their new website. Heartwood Renovations was provided with a website that showcased their services, portfolio, and company information, in an aesthetically pleasing way. The website design is clean and user-friendly, while the website itself is optimized, to be found on modern search engines.
HHD Imports Inc. is a dynamic alcohol beverage imports company located in Waterloo, Ontario. IMP provided HHD Imports with a website that is fresh and contemporary. The white and green colour scheme combined with high-quality photography gives the website layout a clean and fresh aesthetic. The modern style is inviting and effectively delivers a positive representation of the brand image.
The website is modern, user-friendly and informative. Visitors to the website are able to navigate to their preferred page or section with ease. The website displays the brand image of Sundance® Spas in a way that is both fresh and professional.
IMP designed and developed the DB Custom Homes website to promote their services, showcase their portfolio and allow easy communication with future clients. The DB Custom Homes website is responsive and geared toward lead generation. IMP utilizes various techniques to ensure that their client’s websites rank higher online and effectively promote their services to the right people.
Companies like I/OVision have an assortment of services and information to relay to their client base. An assortment of aesthetically pleasing elements and an easy to navigate menu makes it simple for visitors to view different parts of the website that are both balanced and informative. All websites designed and developed by IMP are responsive and are geared toward lead generation.
The Internet is a huge part of our lives and it’s about time that we embrace it. Social media has a lot to offer, especially for you and your brand. Regardless if you are using platforms like Facebook, Twitter, Instagram or Snapchat for personal use or for your brand, it isn’t much fun if you don’t have an active audience. By using certain techniques you can boost your social media engagement.
Hemling is a shopfitting and interior design company located in Ahaus, Germany. IMP included many online galleries and catalogues to feature the design work that they do. By using these features, potential clients are able to easily see Hemling’s design style and techniques. The sleek and modern atmosphere that Hemling provides in their designs is well conveyed through the clean and professional web design.
The new website design makes it very easy to find and access information about Martin & Hillyer Associates and the help they provide. Martin & Hillyer Associates have numerous lawyers and offer support in a vast amount of practice areas. IMP was able to make these options visible while at the same time keeping the layout clean and aesthetically appealing.
The new website layout is user-friendly and very easy to navigate. It offers important information about the company, how to utilize and gain access to their services, current job postings, testimonials and a helpful blog section. The new website design is sleek, clean and informative.
Burlington, Canada – Interactive Media Productions (IMP), a multi-service digital marketing agency with pay per click, web design, social media management, and search engine optimization capabilities, this week announced the opening of their new office location at 1100 Walkers Line #303 in Burlington. The new office space was designed by Small Town Style along with IMP’s owner Philipp Beckermann for an unmistakable modern feel.
IMP is proud to announce that we are now approved as a trusted business for street view photography on Google. We can assist you with creating 360 views of your businesses and adding them directly onto your Google+ page.
If you are unfamiliar with Twitter Chats, they are a new way that brands and businesses are reaching potential customers. They usually involve 2-3 co-hosts, a unique hashtag, questions for attendees to and a giveaway.
Google has announced that as of April 21, 2015, they will begin taking mobile-friendliness into account much more as a ranking signal. Learn about what this means for your website.
The IMP Social Department is running amok with excitement today.
What’s the reason behind the buzz? We’ve recently partnered with social media giant HootSuite, a highly-reputable tool used to keep multiple social media channels organized within one centralized dashboard.
The Accessibility for Ontarians with Disabilities Act includes guidelines for ensuring your website is easily accessible and readable for all individuals. Learn more about what you can do to follow these guidelines.
If you received this message on Instagram this morning, you're not alone. Ads on the popular social network are coming to Canada, for better or for worse, and the Facebook photo sharing app is spreading the word on its platform.
The new advertisements will target users based on accounts they follow, photos and videos they like, interests and other "basic info" gathered from Facebook profiles.
The search community has been abuzz lately with the confirmation that Google has officially begun to roll out Penguin 3.0, the latest update to the aspect of their algorithm that focuses mainly on the link profile of a website.
Pigeon, the latest algorithm change from Google, is intended to target local search queries. We take a look at what kind of impact it will have on businesses.
You don’t wait until your car breaks down on the side of the road to fill a leaky tire, do you? So why do so many of us CHOOSE to neglect our bodies and basic necessities when under the grind in our daily (albeit BUSY) lives! Bottom line: preventative maintenance can make all the difference in the world when it comes to tackling the challenge of the work-life balance and determining just how successful –and happy - you can be.
Google has announced another change to its ranking algorithm: encrypted websites will be given a boost in search results. Learn more about this change and just how much of an impact it will have.
Keep in the know of the latest in digital marketing trends, responsive design tips and strategic online campaigns. Every month our team of digital marketing guru's shares their latest findings to our blog here. View our monthly video series on new digital marketing techniques and strategies to help grow your online presence.
