Having a mobile responsive website is key for your dealership to be found by customers and ultimately maximize results. Our team of experienced developers will help your dealership to stand out by using the latest in technological advancements to build you a website that is platform-independent. This means that it will feature a one-size-fits all solution and allows shoppers to browse from any device, like computers, tablets or smartphones, with no disruptions to the layout or usefulness.
Managing your new and pre-owned inventory online doesn’t have to be a time consuming task. IMP offers inventory HUB syncs with all major DMS systems and classified sites including Reynolds, ADP, DMS, AutoTrader, Cars.com, Kijiji, Wheels and many more!
We can improve your dealerships online listings and information by editing only one source, including price changes, photo updates, description editing and much more. SmartComments does the work for you, with accurate vehicle comments based on VIN and CarFax information. Pricing rules ensure your vehicles are displaying the most up-to-date vehicle incentives for OEM offers.
Your dealership can effectively utilize Online Chat to connect with customers online. We have an outstanding partnership with a leading chat provider that connects new and existing customers with a chat operator on your website 24/7 365 days a year. Each and every operator is trained in automotive knowledge and key information related to your dealership and businesses rules and techniques.
The chats are immediately forwarded to you or to our BDC to follow-up.
The social media experts at IMP will manage all of your online networks to generate new leads, enhance brand image and improve relationships with new and existing customers. During this process, we will showcase your dealership to your audience effectively and promote new vehicles, events and promotions.
We will draft a Social Media Strategy for your dealership that includes a personalized approach to get your target audience to engage and interact with your dealership and increase the number of active followers on your pages. Ultimately, building quality relationships and generating valuable conversions.
With IMP’s pay per click services you don’t have to wait for a search engine to include your website naturally in search results. Our team will create the right PPC Ads to appear on search engines when your next car shopper searches for a vehicle. Effectively bringing them right to your website.
Our SEO experts will work their magic to have your dealership appear in the top search results for local markets. We can geo-target the areas of your preference for your Ads and include your dealer on all main local vehicle listings. This will help to manage your reviews and increase your online exposure.
IMP will help you to connect with active leads and past buyers through effective email marketing. Email marketing is still one of the most effective ways to reconnect with your online car shoppers or past customers to keep them coming back to your dealership. You can regenerate leads through creative Ad campaigns that genuinely persuade your past customers to trade-in or sign a new lease through email marketing. It’s all possible with the email marketing solutions available at IMP.
IMP works closely with many OEM’s to ensure that you are maximizing your co-op dollars. Our team gets all creative and messaging approval to qualify for any available co-op money. We also have access to many OEM portals to receive the latest incentives and creative assets to our team quickly. Let us do the heavy lifting on your next digital campaign.