Is Twitter Killing Newsprint?
Within the first 15 minutes of waking up, 4 out of 5 smartphone users check their phone. 16% of Twitter users say this is how they get their morning news. With social networking rapidly becoming a more popular medium than print, newspaper companies have good reasons to be worried.
Not only is Twitter a user friendly site that takes seconds to sign up for, it is 100% free. The average newspaper subscription in Canada with home delivery costs approximately $500 a year.
So let's sort the obvious facts here:
A newspaper is a tangible, portable object. However, depending on your "reliable" delivery boy it may or may not arrive on time. Plus, newsprint has a deadline - meaning that newsworthy stories that happen after that deadline go into tomorrow's paper.
Twitter is a website site you can access from your smartphone, computer or tablet making it portable and convenient. The Twitter feed has updates virtually every second, so catching breaking news is easy. You don't have to wait until the morning, and there is no delivery boy required.
Twitter 1. Newspaper 0.
When you receive a newspaper you need to sort through it for the particular selection you are interested in. Majority of the time the newspaper sections you are not interested in, ends up in the recycling bin. Not a lot of people care to read the entire paper from start to finish. A newspaper is not customizable.
When you have a Twitter account, you can pick what people or companies you want to follow, then information regarding those selections will appear for you on your news feed. You can follow your favourite celebrities, sports teams, car company, political figures, news stations and more. If you start to get annoyed with an account, you can simply unfollow them. No sorting necessary.
Twitter 2. Newspaper 0.
40% of Twitter users don't actually tweet; instead they read news, click links, and follow accounts. So newspaper, are you worried yet? With technology on the rise and the accessibility to receive information at your fingertips Twitter is a threat newspaper won't be able to ignore.