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Social Media in 2012

2012 was a big year for social media. Facebook, Pinterest, and Twitter have become more socially acceptable this year, with users of all ages signing up and actively participating. Brands have also become more social by taking a more active role on these sites and connecting with their consumers on a new level.

Here are some of the social media trends I’ve noticed this year:


1. Facebook has more friends:
Averaging over 830 million users, Facebook continues to be the most popular social media site in 2012. Statistics show that the average user spends 700 mins per month on the site. This could be due to the variety of games, apps, music and pages to look at.

2. Facebook Advertising is more advanced:
Brands now have the option to target user locations, interests and age in the Facebook ad set up. The introduction of promoted posts and sponsored stories has also provided companies with a new way to reach consumers. Both of these types of ads allow companies to quickly share and promote themselves to millions of users at a time.
Another trend that I’ve noticed is the new cover photo feature. This space allows businesses to draw more attention to their page.

3. Facebook users help to change the world:
This year, users have gotten more involved with public causes and organizations on Facebook. One of the biggest examples of this was KONY 2012. There were more posts on Facebook about KONY 2012 than there was on Apple’s new iPad or TV releases. Animal rights, anti-bullying campaigns and other humanitarian initiatives have also reached a mass audience through the use of Facebook.  

4. Pinterest gains interest:
Businesses have started “pinning” their products and services, gaining exposure and referral links. Attracting 1,090 visitors per minute, Pinterest is the new spot to spend time online. Users can now view blog posts, photo collections, and new inventory from the brands they interact with everyday.

5. Twitter continues to spread the word:
Twitter is still one of the fastest social media sites for spreading news and trends. For example, when news broke that Prince William and Kate were expecting their first child, over a million tweets were sent in response. Twitter continues to be the preferred site for getting up- to-date information from around the world.

What social media trends have you noticed in 2012? Leave a comment!

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