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‘True Blood’ Premiere Breaks Social Media Record

‘True Blood’ Premiere Breaks Social Media Record

True Blood‘s season five premiere, “Turn, Turn, Turn,” generated nearly 242,000 comments on Facebook and Twitter on Sunday night, making it the most talked about premium cable season premiere ever. Critics had predicted True Blood would dominate social media conversation this summer, and now statistics from Bluefin Labs show their forecasts were spot on. The episode’s performance surpasses showings for premium cable premieres of Game of Thrones (58,845 comments), Dexter (23,935), Eastbound & Down (13,672) and Boardwalk Empire (13,616).

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