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Search Marketing

If Your Site Isn’t SEO-Friendly, It Isn't Customer-Friendly

Over 80% of all web users utilize search engines like Google, Yahoo and Bing to find what they are looking for. Most of the time they won’t look past the first three pages. So, what does that mean for you and your website if you aren’t ranking on the first three pages, let alone the first page in general? Well, you may be losing a big portion of potential clientele.

Search engine optimization (SEO) is a process that improves a websites quality of traffic organically through search engines like Google. The problem with SEO is that it ranks you on top not only for your consumers, but also for those who aren’t looking for your services. Ultimately, this can hurt your overall conversion rate because you are losing your audience within the first two minutes.

Alternatively, IMP utilizes an improved version of SEO called search experience optimization. Good SEO is no longer about how a website ranks, but what people find once they get there. We focus on the content you’re offering to build you a truly optimized website that is user-friendly, structured and designed for your visitors. This enhances the amount of time that they stay on your website until they eventually contact your business – because it’s what they were looking for.

Site Audit

Site Audit

IMP will run a full scale sweep of your site to identify any problem areas and technical issues. We will also design the most efficient personalized SEO strategy enabling it to rank high and give visitors the best navigation experience.

We’ll analyze your website content, current structure, title tags, descriptions, keywords, linking structure and more as a part of our website audit. We will also provide help to identify other industry related websites that it may be useful to link to. By performing a thorough analysis of your website’s health and user experience we can monitor it monthly and keep you posted on all necessary changes.

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Keyword Research

Keyword Research

Finding and utilizing the best performing keywords for your website is crucial to ensure that customers looking for your products and services will find you first.

We begin with conducting keyword and overall marketing research to identify the most appropriate and effective keywords for your business. We utilize tools like Google AdWords, Yahoo Search Marketing, MSN AdCenter and Facebook for in depth keyword research. Afterwards, we will work closely with you to create a content and placement strategy that is consistent with your message.

The list of keywords we accumulate will help you to rank best for the types of products and services you offer and compare with the ones your competitors use. You can expect extensive reports of your carefully monitored accounts, allowing you to make well-informed decisions on your future course of action.

Competitor Research

Competitor Research

It can be very beneficial to your business to keep track of what your competitors are up to. Our team of experts at IMP can keep a close eye on what your competitor’s rankings are, and how they are doing in comparison to you. This way you are always on top of things and are never caught by surprise.

We will perform a full scale competitor analysis by selecting and evaluating a minimum of three competitor websites. During our analysis we will note their best practices, identify effective keywords and examine their structure and content. This way if we are missing any key factors to ensuring your website is ranking high, then we can note them and move forward accordingly.

Weekly, we will track your competitors and their results. If they are moving up, getting closer to you or you are beginning to fall downwards, we will step in and act accordingly to ensure you have the most positive rankings. Our specialists will send you reports periodically in regards to the data we have collected and any future recommendations. We will always make sure that you are one step ahead.

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Content Development

Content Development

We create content for your website to educate and provide valuable information for your consumers. Through content we can generate consistent high-quality traffic and genuine customer interaction.

Our content creation process begins with brainstorming and researching. From there our talented team of content creators will write blog posts, scripts and website copy. If it is more visual content you are after, we can produce quality video content, take stunning photography for your business or create unique and creative digital material like infographics.

We will track what consumers are interested in and offer relative content regularly to keep them engaged and returning often.

Site Health

Site Health

Our digital marketing experts will monitor the health of your website and keep you updated with monthly reports. These monthly reports will include any current issues and what needs to be done in order to resolve them.

The IMP audit team will address technical issues like broken links, problems with webpages, correct links, responsive and optimized for mobile devises, healthy site maps, speed and redirection for non-existent pages.We will ensure that your website is fully optimized and functioning properly on a daily basis.

Ranking Reports

Ranking Reports

Monthly reports will provide a clear insight of your website’s progress on Google and other various search engines. We ensure that the market will find you, regardless if they are searching for your products or services with only a few words (short tail keywords) or searching in complete sentences (long tail keywords).

We will inform you about your dominant keywords and current rankings, for example if you have moved up or down over the past month. We will also include our plan to keep you ranking on top or our next steps to get you back on track. We promise to keep you updated on exactly where your website stands.

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Link Building

By only getting links on websites that are relevant to your industry, we assure there’s enough interest for readers to click and be directed to your site, attracting new potential leads.

Our team of specialists understand just how algorithms work and how they have changed over the years. We are well versed in how they affect your link building process and the importance of having good, useful content that generates linking to your page. We are capable of creating rich content for your website, including infographics, videos, photos, articles, website copy and more. During the outreach phase, we will reach out to webmasters of other related websites and request that they share your content.

Once we have the right sites linking to your page, it’s only a matter of time until you receive qualified leads and convert them into customers.

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IMP Digital Marketing

1100 Walkers Line

Burlington, ON, L7N 2G3

Canada