If Your Site Isn’t SEO-Friendly, It Isn't Customer-Friendly
Over 80% of all web users utilize search engines like Google, Yahoo and Bing to find what they are looking for. Most of the time they won’t look past the first three pages. So, what does that mean for you and your website if you aren’t ranking on the first three pages, let alone the first page in general? Well, you may be losing a big portion of potential clientele.
Search engine optimization (SEO) is a process that improves a websites quality of traffic organically through search engines like Google. The problem with SEO is that it ranks you on top not only for your consumers, but also for those who aren’t looking for your services. Ultimately, this can hurt your overall conversion rate because you are losing your audience within the first two minutes.
Alternatively, IMP utilizes an improved version of SEO called search experience optimization. Good SEO is no longer about how a website ranks, but what people find once they get there. We focus on the content you’re offering to build you a truly optimized website that is user-friendly, structured and designed for your visitors. This enhances the amount of time that they stay on your website until they eventually contact your business – because it’s what they were looking for.