To promote your business online and ensure that customers are finding you, our team of specialists at IMP will build you a website that is responsive to any device. The content will adapt accordingly to fit the screen of the device it is being viewed from.
We have been working with home builders for over 10 years, so we are well versed in how to use the latest technology to advance your company and showcase your services online. We can effectively generate new leads for your next development project, you won’t have to worry about a thing. Our design concept process is thought out to bring you as many qualified leads as possible and facilitate their connection to your business.
Our design experts will highlight your portfolio and living communities by displaying them on every type of screen and making them user-friendly. Your customers will have no problem navigating around your website while they explore all that your company has to offer.
The specialists at IMP can build a website for your project living community to raise the interests of future residents and attracting new buyer by including local news and activities. Our Community Updater portal will reinforce your brand amongst the community members and promote your residential enterprise. This will successfully highlight the neighborhoods most attractive and inviting qualities to potential leads.
Our online Chat Tool connects new and existing customers to your sales team 24/7. Through a partnership with a leading online chat provider your website will always have a chat operator available to answer any questions or concerns your audience may have. Through active engagement this tool allows for a greater user experience while browsing your website. Every chat operator is properly trained to answer key information regarding your company as per your business policies. All chats are instantly sent to you or our BDC for follow up.
Social Media Management
IMP social media experts will manage all of your social media channels so you won’t have to worry about a thing! Our experts will promote your new construction site and home development projects, generate traffic to your landing pages and attract new leads for your residential communities. We will create engaging content for your social media platforms and schedule them a month in advance.
Our techniques turn all of your social networks into an effective lead generation tool and strategic relationship channel to convert future home buyers. We will help you to build your company’s online presence and credibility, improve your relationship with your target audience and increase awareness of your current construction projects and services.
Did you know that 43 per cent of home buyers do research online as their first step in the home-buying process (2014 Profile of Home Buyers and Sellers, NRA)? Why wait for a search engine to naturally include your site in their search results when you can pay to have your advertisement posted right away?
Our SEO experts will create a fully-integrated campaign with PPC (pay per click) and social media Ads to target new potential buyers when they search for homes near one of your construction sites. IMP’s team will help you to identify the best keywords for each type of home buyer that your project requires. We can help to showcase your home building services and new development projects on Google and all main search engines. We will also help to create Ads for your exclusive residential community launching events, attracting qualified new leads to your site when they are looking to buy.
Targeting the right areas to show your Ads online to is crucial when you are trying to attract qualified home buyers for your properties and increase conversion rates. Our SEO experts will make your homes and condos appear on top search results for local markets. We will geo-target the neighbourhoods of your preference for each Ad set, considering demographic and behavioral characteristics, as well as the most searched keywords in the area (for your type of project). Our IMP SEO team will also add your business to all main local real estate listings, managing your online reviews and updating key contact information to put you in touch with potential buyers and increase your projects’ exposure.
Our team of specialists will create effective email blasts to help promote your new home development or construction project. This will increase the amount of interested buyers who sign up to be contacted by your sales team and effectively lead them directly to your website or living community landing page.
Our well-known and trusted automation tools will ensure that your emails are sent to the right audience periodically and that new leads are assigned and distributed effectively among you sales team members. Based on the tags we’ve set up through our system work flows, we’ll be able to report to you when and where the lead was created as well as any other relevant data to analyze your campaign’s ROI.
With IMP you’ll always have a team of digital marketing experts to make sure you don’t miss anything.