Digital Marketing for Professional Services

Build trust with potential clients for your practice or professional services.

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Professional Services

Responsive Web Design

A strong online presence and a powerful, credible website will make your website stand out amongst your competition. We have been working with self-employed professionals for over 10 years in various sectors such as chiropractic, therapy, law firms, business consulting and more.

Did you know 50% of internet users are most likely to visit your business after conducting a local search on a mobile device (Search Engine Watch, 2014)? Our web development team is well aware of how important it is to have a responsive website that helps future clients find you while using their smartphones. That’s why we’ll bring out the best of your services through our innovative site design, optimizing it to adjust itself to any screen size.

Let our IMP web team make your services stand out by using the latest technological advancements to build you a mobile site that is platform-independent, giving you a one-size-fits-all solution for clients browsing from any device: computer, tablet or phone.

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Social Media Marketing

Our IMP social media experts will manage all your online networks to drive traffic to your business location and to your website. We aim to build your brand online while enhancing long term relationships with clients.

Our social media strategy will include a tailored approach to engage your target audience and enhance their interaction with your business. This will help to promote your services, attract new clients and boost any promotional service packages or events. Our goal is to generate lots of traffic to your site and business, as well as spontaneous sharing and social media interaction from your followers. The goal is to expand your clientele and establish a strong, credible online presence for your business.

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Reputation Management

Great social media interaction requires experienced professionals that know how to handle eventual crisis or negative feedback before it can affect your brand online. Our IMP social experts will manage your reputation online by monitoring all of your online reviews and mentions, boosting positive comments and feedback from current clients and responding to negative reviews.

We will provide you with a Crisis Management Plan and Communication Resource Guide that outlines a standardized strategy to manage events or situations that are unexpected, disruptive to business or could otherwise potentially harm your business image. We’ll also make sure to respond to positive reviews, and make them available on all your local listings since they are helpful for attracting new clients and strengthening your online reputation. We take pride in monitoring all of your reviews and making sure that your interactions are efficiently handled.

Your clients and followers will always feel heard and supported.

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Paid Search Campaigns

Don’t wait for a search engine to naturally include your website in search results. Pay per click (PPC) Ads allow you to pay to have your website positioned accordingly at the top of the page, maximizing results.

IMP’s team will create the right PPC Ads to showcase your services on search engines. When your next client searches for them they will be drawn straight to your website. We can also help to create PPC Ads for your exclusive promotional packages or service sessions or business events and display them on social media platforms and all main search engines. With IMP’s SEO services, you can attract new clients to your business and make sure they find your exclusive services before they visit any other website.

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Citation Management

Our Citation Management service is essential for self-employed professionals to be found online.

The experts at IMP will help monitor all online sites and platforms where your business is listed and make sure that your main contact information and address is accurate. Potential clients will be driven right to your business location when searching for information. Often businesses lose the opportunity to win new clients for not having a strong and accurate online presence, meaning its location and contact information is either no longer valid, outdated or simply nonexistent. Our team will use the latest available technology software to find any listing that contains your business information and update it accordingly to your current location. We will also add your business to all relevant local listings where clients are searching for your type of service.

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Email Marketing

Our IMP team of experts can create high-performance email marketing campaigns for your business. These campaigns can help promote your services to a specific region to attract new clients or raise awareness of special service packages, sessions and events.

Our automation process will manage your email blasts and generate new leads. By assigning the leads to your staff, it is much easier and more efficient to connect and convert them into clients. We’ll also provide extensive reporting on the entire campaign results, so you’ll know exactly when and where your leads came from and are able to measure your investment return.

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Schedule a FREE call with us to discuss your needs or submit a request for proposal and see how we may be a fit.

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IMP Digital Marketing
1100 Walkers Line
Burlington, ON, L7N 2G3