Business to Consumer

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Retail

Responsive Web Design

Responsive Web Design

Did you know that online retail sales are growing by 17 per cent each year and are expected to hit $370 billion by 2017 (Adweek, 2014)?

Our team of digital marketing and design experts can build you a website with effective design ensuring that it is found by online shoppers. Your website will be adaptable and responsive to any device, meaning all of your content and product catalogue will be adaptable to fit all screen sizes.

IMP has more than 20 years of experience working with retailers. We use the most advanced technology available to showcase your products and lead your shoppers to complete their purchase effectively. Our innovative design will bring you buyers the best shopping experience and facilitate their product search and checkout transaction. Let our experts bring the best out of your store by optimizing your website to be displayed on every type of screen, ultimately giving it easy accessibility and navigation while your shoppers have an amazing buying experience.

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Online Shopping

Online Shopping

Do you need help setting up your e-commerce platform? Our IMP experienced designers and web development professionals can enhance your site and adjust it to your business needs. This includes customization of fully integrated e-commerce platforms such as Shopify and more.

Email Automation

Email Automation

Our IMP team will create effective email blasts to promote your discount sales, new store inventory or exclusive events. Our well-known and trusted automation tools will make sure that your emails are sent to the right shoppers regularly. We can customize our email blasts to target new customers or offer new seasonal products to current customers.

Based on the tags we set up through our system work flows, we will be able to report to you when and where the lead was created, your conversion rate and any other relevant data to analyze your campaign’s ROI. With IMP you’ll always have the best automation tools available for your next big sale campaign.

Social Media Marketing
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Social Media Marketing

Did you know that Facebook drives about 60 per cent of all social referral traffic to retail websites and half of all social media-driven purchasing happens within one week of sharing, tweeting, liking or favoring a product (Adweek, 2014)? Our IMP social media experts will manage all of your online networks to drive traffic to your online site and build your brand online. We effectively enhance long term customer relationships with your company to maximize results. Our social media strategy will include a tailored approach to get your target audience to engage and interact with your social channels. Our goal is to help you promote your sales and promote events. We aim to generate lots of traffic to your online and offline store and encourage spontaneous sharing and social media interaction from your followers, ultimately skyrocketing your sales numbers.

Paid Search Campaigns

Paid Search Campaigns

Did you know that 44 per cent of all online shoppers begin the buying process by using a search engine (Adweek, 2014)?

With IMP, you don’t have to wait for a search engine to naturally include your store in their search results. With PPC (pay per click) management, we can have your advertisement posted immediately. IMP’s team will create the right PPC Ads to showcase your products on search engines. The next time a potential customer searches for your products or services they will be drawn straight to your site. We can also help to create PPC Ads for your exclusive promotional sales, new catalog release and special store events by displaying them on social media outlets and all main search engines.

With IMP’s SEO services, you can attract shoppers to your website and make sure that they find your deals and products before they visit any other site.

Local Search Marketing

Local Search Marketing

Do you need help appearing to potential customers that are looking online for your products in your area? Our IMP SEO specialists will help you target just the right keywords with the highest conversion rates for your products. We will display your ads to your shoppers on main search engines when they are searching to buy and targeting specific areas of reach according to your preferences. We will also help you to list on all major local retail sites and keep an eye on your current reviews. Our goal is to boost the positive impressions from your current customers to enhance your online presence.

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Schedule a FREE call with us to discuss your needs or submit a request for proposal and see how we may be a fit.


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+1.905.681.8333

IMP Digital Marketing
1100 Walkers Line
Burlington, ON, L7N 2G3
Canada